Running a successful website isn't just about getting visitors to your website. It is about getting an increased number of conversions.
A website conversion is when someone visits your site and does what you want them to do. For example:
1) Making a purchase on your website
2) Requesting that you contact them regarding a product or service
3) Signing up to your newsletter.
There are 2 basic ways of increasing your conversion rate:
1) To know what your website visitors are doing when they are on your website. For this you need a website traffic analysis tool
2) To tempt them once they are on the website.
The purpose of Adimpact is to give you the marketing resources and tools to improve your website conversion. Our Popup marketing solution is a great way of providing information to your visitors to help them decide to "convert" while our free traffic stats package will show you what your visitors do and make the according changes.